Jackie Appiah’s latest project is not a film, it’s a music video. The Ghanaian superstar best known for acting can now add singer to her list of accomplishments. In a recent partnership with Universal Basic, a hair relaxer system, Appiah lends her voice to the commercial’s jingle.
UB relaxer is trademarked by Nouvelle Parfumerie Gandour (NPG) an international beauty company with major distribution in francophone West Africa. The company specializes in perming and bleaching cremes and their most famous products include Extra Clair, Maxi Light, Body White, and Carotone. UB Relaxer is primarily for NPG’s anglophone markets in Ghana and Nigeria.
Appiah is no stranger to the role of brand ambassador. In Ghana she previously partnered with IPMC an IT company, and she also worked for the mobile company GLO. Brand promotion offers additional earnings to Nollywood celebrities. Fellow actress Genevieve Nnaji is the face of MUD, a Nigerian based cosmetics spa line. While Omotola Jalade-Ekeinde also a singer does PSAs for Amnesty International.