Mamaye! a maternal health advocacy project in Sierra Leone funded by the UK Department for International Development (DFID) is using social media and the web to raise awareness about the right of every African woman and their newborn to survive childbirth. The project is managed in six countries including Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone and Tanzania by Evidence for Action (E4A).
While maternal and child mortality has improved with the Free Health Care Act, 1 in 21 women are still at risk of dying at childbirth. MamaYe! is a campaign to engage the Sierra Leonean public in an effort to save lives using dialogue, data, and digital tools.