Building A Brand: How A Healthy Food Brand Is Growing From Farm To Table In Sierra Leone #MakeSierraLeoneFamous
The Make Sierra Leone Famous podcast “Building A Brand: How A Healthy Food Brand Is Growing From Farm To Table In Sierra Leone” is out now. Host Vickie Remoe chats with Haja Mariama Myers, the founder of Estu Delight. Estu Delight is the first local company to make fresh and organic smoothies, honey, and fonio.
In this conversation, Myers talks about how she started her brand after seeing fruits getting wasted in rural communities across Sierra Leone.
“In 2017, I was working in Kabala and that was my first experience in rural areas. So I was fascinated by the amount of fruits and vegetables that we could find on the road. But when we are in Freetown, we always buy all our fruits and juices from the supermarket and we don’t even know where these juices are coming from, and we are not even certain of the ingredients in the juices.”
Myers is sourcing her raw materials from farmers and local markets. But there are some challenges along the line.
“Staying in this business is quite challenging, it takes time, you have to try to build your inventory and learn to know your market. When we started it was difficult to get most of the produce, but now we have more farmers and also we are going into vertical integration.”
A radio broadcast with Makeda Cole on #MakeSierraLeoneFamous goes out on Wednesday at 11:00 GMT on Radio Democracy 98.1. Online the podcast is available on Itunes, Spotify, Audiomack, Anchor, and Google Podcast.
Last week’s show featured Drizilik, an award-winning rapper and afrobeats artist. Next week Remoe chats with Abu Yillah.
The podcast is made possible thanks to support from brand partners like the US-based air freight company DotBleu which ships packages to Sierra Leone from Washington DC; the DollHouse Boutique a household name for American fashion with stores in Baltimore and Los Angeles, and the Asmaa James Foundation, a nonprofit organization that supports girls and women to improve their livelihoods.
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