Foday Dumbuya has collaborated with global sportswear giant Adidas to design Arsenal’s striking second kit for the upcoming season.

Arsenal’s Second Kit: A Masterpiece of Collaboration

The collaboration between Labrum London, Adidas, and Arsenal is a testament to Dumbuya’s talent and vision. The design of Arsenal’s second kit is a masterful blend of tradition and innovation, reflecting both Dumbuya’s heritage and the club’s storied history. The kit features intricate patterns inspired by Sierra Leonean textiles, seamlessly integrated with the sleek, modern lines typical of Adidas sportswear.

This partnership is more than just a commercial venture; it’s a cultural exchange. It highlights the power of football and fashion as universal languages that can bring people together, transcending geographical and cultural boundaries.

Impact and Reception

The release of the kit has been met with widespread acclaim especially in Sierra Leone where fans of Arsenal and fashion enthusiasts alike have praised its unique design and the story behind it. For many, it represents a refreshing departure from conventional sportswear aesthetics, introducing a touch of West African flair to the global stage.

For Dumbuya, this collaboration is a dream come true.

“Dreams really do come true!

From the streets of Freetown to the shores of Cyprus, to the vibrant heartbeat of London and back again… this journey has been nothing short of magical

I am beyond grateful and honoured to have collaborated with @arsenal @adidasfootball in designing the iconic Arsenal away kit for the 2025/26 season, alongside their culture wear collection.

It’s a milestone that surpasses my wildest imaginations and fills my heart with joy and pride.

Thank you to everyone at @arsenal @adidasfootball for all your supports, belief in helping me bring my life long dream into reality and etched a memory that will forever be cherished

To my incredible team, your dedication, and tireless efforts over the past year and a half have been nothing short of remarkable. This achievement is as much yours as it is mine.

Thank you to my family in Sierra Leone,” Dumbuya posted on Instagram.

 

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A post shared by Foday Dumbuya (@iamfods)

Dumbuya also used the opportunity to collaborate with other Sierra Leonean creatives for the launch video of the kit, making it a big win for the country.

Drone Pilot: Sama Kai

Director of Photography: Ibrahim Hamid Koroma

Models: Saffa Jnr, Joseph E Jalloh, Katti Fofanah, Danica, and Kadie P Bangura.

Producer: Dominique Fofana

Director: Foday Dumbuya

 

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A post shared by Foday Dumbuya (@iamfods)

A Journey Rooted in Heritage

Born in Freetown, Sierra Leone, Foday Dumbuya’s journey into the fashion industry is as inspiring as it is unique. Growing up, he was surrounded by the rich cultural tapestries of Sierra Leone, which significantly influenced his aesthetic sense. This cultural backdrop has always been a cornerstone of Labrum London, the clothing line he founded with a mission to tell the untold stories of West Africa to help bridge the gap between western and West African culture through fashion.

Foday Dumbuya & Nwankwo Kanu

Labrum London: Telling Stories Through Fashion

Labrum, meaning “the storytelling” in Latin, is a fitting name for a brand that weaves narratives into every garment. Since its inception, Labrum London has been celebrated for its innovative designs, early this year he debuted his latest collection “Nomoli Odyssey” at the Spring Summer 24 London Fashion Week, it was made up of a blend of traditional West African fabrics and patterns with contemporary British tailoring. Dumbuya also won “The Queen Elizabeth II Award for British Design in 2023” proving that his creations are not just clothes; they are a celebration of identity, culture, and history.

Looking Ahead

As Foday Dumbuya continues to break new ground in the fashion industry, his work with Labrum London stands as a beacon of creativity and cultural pride. His collaboration with Arsenal and Adidas is just one chapter in a story that promises many more exciting developments. For now, the world watches in anticipation of what this trailblazing designer will do next.