With Aniq Modesty, Bah says she hopes to normalize the hijab. Women who dress modestly must be empowered to feel confident about their choices no matter where they are.
“We are working with charitable organizations to ensure that women who choose to dress modestly in hijab do not face discrimination. Modesty must become a norm and not a choice to be looked down upon. This is why our motto is “Beyond Fashion,” Bah said.